Business Development Director
Nowadays, competitive prices and exceptional product quality are simply taken for granted. In order to acquire new customers or just to maintain the current customer base, I need to do something that provides further advantages. This also has a positive effect on my colleagues since better offers and services stimulate the entire organization. After all, added value primarily translates to additional benefits. Chemistry is about creating bonds, and better chemistry yields better bonds. Bonds that are stronger, more flexible or have other useful features. That is also true in another sense – when we achieve more with our products and services, we become stronger, more flexible, and create more valuable bonds between consumers and businesses.
However, it’s not sufficient to merely make such claims. We can only achieve more if it is tangible and measurable for the customer. This is also why I feel challenged as a scientist – chemical products gain more benefits the better we understand and utilize the laws of chemistry. The moment we demonstrate a new feature to the customer is when I know that the bond between the customer and us has come about or improved. The result is an added value, that inspires us all.